Our DNA / History “Being up-to-date and taking pleasure in being a reflection of its clientele, following the evolution of adjacent tastes and desires.” This is Jean Louis David’s obsession. This veritable hairdressing visionary opened his first salon in 1961 on the Avenue Wagram in Paris and quickly earned himself a place among the biggest. His success was due to his innovative techniques and his passion for women’s beauty. Jean Louis David then decided to make hairdressing an art that was reinvented every season.”